Because transparency is kind of our thing.
But in all seriousness, this is a good question. Essential oils are usually stored in a dark amber glass bottle to keep sunlight from damaging the oil over time. So why haven't we done that? First off, we don't bottle your Magic Drops until you order, so the product you receive is as fresh as it gets.
And second, we're not all that worried about the shelf life.
Seriously. You're putting that baby down for a nap one to four times a day and getting them to bed every single night. We're just not worried about that one bottle lasting 10 years. Especially when you see how well it works.
(We do still recommend keeping it out of direct sunlight as all oils are best kept in a cool, dark place)